Steve Jobs Part 2 by Joe Wise

Jobs was drawn to technology, like a fly to a picnic. He wasn’t the only one with this irresistible passion for the technological world. A man named Steve Wozniak that he met in his Homebrew Computer Club also shared his passion and they became great friends. Jobs and Wozniak collaborated on a couple different projects and their negotiations stated they would split revenue 50/50. Little did Wozniak know, Jobs was actually keeping most of the money and giving him a smaller piece of the pie. Eventually the two decided to cut out the middle man and create their own corporation to bring in more profit. In 1976 the Apple Computer Company was formed and run by the two technology gurus.

At this point in Jobs career, he noticed the large and bulky size of the current computer devices on the market. His plan was to change that with innovative technology and he did just that, with Wozniak by his side. From there, they created the Apple Computers and their company’s net worth grew to over 200 million dollars. This was one of the most phenomenal cases of corporate growth in U.S. history. Jobs and Wozniak had opened an entirely new market, personal computers. Personal computers began an entirely new way of processing information. With Job’s company trying to stay above the competition, there were a few products introduced that flopped tremendously. The board of directors at the company felt this was a direct reflection of the direction Jobs was heading and decided to part ways with the technology genius. Jobs once again did not let this deter him from his goal and started another company called NeXT. This company also produced personal computers and initially the response behind the new corporation was good. Although they had many followers, Jobs’ new company could not compete with the original product he created. Jobs was still a creative master mind and with his new product had created new technology that the Apple Company did not have. They wanted this technology and bought Jobs’ NeXT Corporation. Jobs returned to Apple as a part-time consultant to the chief executive officer and eventually made his way back up to permanent CEO of Apple.

Jobs was determined to not let the hardships deter him from his dreams. In a magazine article, Jobs said, “The thing that drives me and my colleagues … is that you see something very compelling to you, and you don’t quite know how to get it, but you know, sometimes intuitively, it’s within your grasp. And it’s worth putting in years of your life to make it come into existence.”
His story is very inspirational to those that are pursuing a dream and hopefully we will see those dreams come to pass just as we did with Jobs.


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One response to “Steve Jobs Part 2 by Joe Wise

  1. Steve Jobs is regarded as one of the most influential leaders in the technology industry if not the world. Apple has been able remain successful after Jobs’ death because of Apple’s successful implementation of a succession plan. Jobs created Apple University to capture the essence of his management philosophies. Although there is much secrecy, in many ways it was built to solve the problem of running Apple after Steve Jobs died. It is critical to take steps to ensure a company is able to make a smooth transition when the CEO or upper management leaves or dies. Thus, Tim Cook was groomed for the position of CEO since the late 1990’s and was trained at Apple University.

    Courtney Short

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