by Julie Stadler
There is a wonderful article called Walt Disney – A Look At The Man Behind Mickey Mouse in which Daniel Richards discusses the success of the Disney Corporation. Roy and Walt were brothers interested in starting their own business. In the early stages of their entrepreneurship, Roy and Walt Disney borrowed some money and set up a studio in their Uncles garage. Roy focused on the business/finance end of it, and Walt provided the creative part of their partnership.
They began with cartoons for Universal Studio, but when they were denied a raise they decided to quit and start their own cartoon characters. Walt drew a character named Mickey Mouse, which we are all familiar with now! After producing a silent picture, new technology was introduced and they made a second cartoon with Mickey Mouse that had sound. Being entrepreneurs, they realized the importance of new technology and “Steamboat Willie” received international attention. In 1932, they made the first full-color cartoon.
Walt and Roy were very innovative, and aware of the importance of using new technology for their success. It all started with borrowed funds in a garage and grew into a multi-billion dollar company. This shows that innovative thinking, and taking risks can turn into great success for people who are entrepreneurs.